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Fast is the new strong. The tortoise never wins.
Those are the key aphorisms—though not the only ones—to be gleaned from Nike Football's rugged, stylized, eye-catching new spot from Wieden + Kennedy in Portland, Ore., which broke Thursday night during the NFL draft.
Football rules in America, and so football ads must rule over other sports ads. Nike ensures this by always bringing in the big guns. In this case, it's director Mark Romanek (who made Johnny Cash's "Hurt" video, among other well-known works, and has also done several Nike ads before) and editor Kirk Baxter (who happens to have won the past two Academy Awards for film editing—for David Fincher's The Social Network and The Girl with the Dragon Tattoo).
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