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They don't have the name recognition of Michael Jordan or LeBron James, but in many ways that makes them cooler. Action-sports stars including skateboarder Paul Rodriguez, snowboarder Danny Kass and surfers Julian Wilson and Laura Enever get top billing in this flashy new global Nike "Just do it" campaign from 72andSunny. The 90-second centerpiece spot (posted below), directed by Lance Acord, was filmed over the course of a year, all at night, in places as far afield as Whistler, Aspen, Bali, Hawaii, Florida, New York City and Los Angeles.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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