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Shaun of the Dead has a lot to answer for, culturally speaking, but every now and then it births a shambling, mumbling, flesh-starved horror it should be proud of. Among them is DDB New York's "Zombies" ad for the New York Lottery Mega Millions, which will run in cinemas starting today (spreading soon to TV), and features a trio of apocalypse survivors preparing to fend off a horde of restless undead inside a storefront, only to be saved at the last minute by an announcement that the lottery jackpot is now at "millions and millions of dollars!"
A few questions about this spot: Assuming one of the zombies wins the lottery, what will he buy with the proceeds? Answer: Brains.
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