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Can't we all just get along? McDonald's thinks so—and pushes global harmony hard in its new brand campaign, which refreshes the long-running "I'm lovin' it" tagline by putting more focus on the lovin'.
The animated launch ad from Leo Burnett is called "Archenemies," and features pop-culture foes suddenly finding peace. We get cameos from Dorothy and the Wicked Witch of the West; Wile E. Coyote and the Road Runner; Pacman and Ghost; Batman and the Joker; Bears and Packers; etc.—all
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