Ad of the Day: Kmart

Sofia Vergara is every woman as she introduces her new fashion line

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Sexy, talented, funny, fashionable, multicultural. If you set out to manufacture the perfect spokeswoman for 2011, you couldn't do much better than Sofia Vergara. She's the "it" girl on so many levels, it's hard to think of a woman who even comes close to the Modern Family actress' broad appeal.

Which is why blue-chip advertisers are flooding to her. She did that Diet Pepsi campaign, the "Got milk?" ad, and has signed with CoverGirl. And now she's introducing a new fashion line at Kmart—a perfect corporate match for her down-to-earth style.

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