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British retailer John Lewis is known for its unique Christmas campaigns, which are always much anticipated and always sentimental. Its latest holiday work from adam&eveDDB hit YouTube and the brand's website Friday (ahead of Saturday's big TV launch on The X Factor)—a two-minute, animated story that's lovely to behold, even if it owes a bit of its approach to another much-lauded advertiser of recent years.
The spot, titled "The Bear and the Hare," concerns two friends who have a little problem as Christmas approaches.
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