Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Loctite and its agency, Fallon, are the New England Patriots of this year's Super Bowl advertising, scoring late in the game to seal victory.
Their fourth-quarter play, "Positive Feelings," is part of the brand's "Win at Glue" campaign, which broke eight months ago. In this 30-second ad, average folks bust the moves, furiously shaking their red Loctite-branded fanny packs—reaching inside for tubes of the product to fix broken eyeglasses and a weirdly winking unicorn brooch—without missing a beat.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in