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You don't expect strong storytelling or cinematic filmmaking from tire companies. But that's what Leo Burnett has been delivering for Firestone in an ad campaign that continues with this gorgeous spot about the thrill of young love—and the unforeseen obstacles that might get in its way.
The spot, set to debut Friday night on CMT's Crossroads, was directed by Lance Acord of Park Pictures (who also, of course, directed Volkswagen's "The Force" and Nike's "Jogger," among many other ad hits)—and he lets the mystery build nicely by cutting between scenes of two couples, whose relationship at first is murky.
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