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Diet soda is one of the few substances scientifically known to be ingested by fashion models. So, it's not completely off the wall that Jean Paul Gaultier has been named creative director for Diet Coke in Europe. (He replaces Karl Lagerfeld in the role.) What is off the wall is the new ad campaign Gaultier is doing for the brand.
The French haute couture designer, 59, stars in a series of videos—three so far—in which he saves ditsy marionettes caught in the throes of fashion emergencies.
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