Ad of the Day: Coca-Cola

For the fifth installment of their much-loved advertising series, Coca-Cola, Wieden + Kennedy Amsterdam and Psyop get even more supersized, setting a whole song-and-dance number inside the fantastical, exhilarated innards of the magical animated Coke vending machine. "The Great Happyfication," as the new spot is called, brings back characters familiar from the earlier ads, including Pete the "wham-bam-magic-man" narrator, Wendy the giddy cheerleader, and a trio of singing penguins—along with loads of anatomically distressing creatures, all of whom are bursting at the seams with carbonated glee.