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Considering the scorn with which the banking industry is generally viewed, it makes sense that many banks often use their ads to project a kinder, more human side to the public. By that same token, Britain's Barclays infuses the new campaign for its Family Springboard home mortgages with a trait not often associated with finance: humor.
The idea behind the Family Springboard mortgage is that parents can put savings toward their children's mortgages and get that money back three years later, with interest.
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