Activision Talks to California Shops

LOS ANGELES Videogame maker Activision is speaking with at least six shops about its estimated $20 million account, sources said.

They include BBDO West and Kirshenbaum Bond & Partners, both in San Francisco; DDB in Los Angeles; Deutsch/LA in Marina del Rey, Calif.; one small, undisclosed San Francisco shop; and Colby & Partners in Santa Monica, Calif., which is currently working on the business, sources said.

Dentsu’s Colby recently picked up the account when the decision was made to shutter Publicis Groupe’s D’Arcy Masius Benton & Bowles in Los Angeles. Dentsu owns about 15 percent of Publicis.

Activision representative Maryanne Lataif confirmed the review and noted that the search includes TV creative and media services only. She declined to confirm the contenders or the timeframe for the review.

The Santa Monica, Calif.-based client is expected to narrow the list of contenders later this month and select an agency by the end of March, sources said.

Agency representatives either declined comment or could not be reached.