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When the global financial crisis knocked the world back on its collective heels, everything went blank for a while. But after the immediate crisis dissipated, many retail banks and other financial service companies hastily returned to “marketing as usual” — with communications filled with jingles, jokes and happy bankers and customers. It’s as if the whole thing never happened and everything is peachy again!
The crisis has had a huge impact on how people feel about banks and governments, but many of the former seem blind to this impact and deaf to what customers really want: actions that prove they have learned the lessons of the crisis.
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