Readies National Imaging Campaign for U.S. Commercial Realtor
DALLAS–Ackerman McQueen captured its fifth new business win of the year in the form of Dallas-based commercial realtor Trammell Crow Co. Billings were undisclosed.
The real estate firm, which thus far has earned more than $350 million in 1998 revenue, is preparing to launch a national corporate imaging campaign through Ackerman next year.
Ackerman president and chief executive officer Angus McQueen said the account will be serviced at the agency’s Dallas office and headed by the network’s brand planning director Chris Coleman and Tulsa, Okla.-based group managing director Melanie Hill. “This is the kind of brand association we look for as we build the Dallas office and build our network,” said McQueen from Ackerman’s Oklahoma City headquarters.
Trammel Crow senior vice president Barbara Bower led a review of undisclosed Dallas and New York shops before selecting Ackerman as the realtor’s first agency of record. She declined to elaborate on the selection process through a company representative.
McQueen said the advertising will involve print ads in national business and trade publications, highlighting all of Trammell’s operations in commercial property management, brokerage services, development and construction. The client is undecided on television advertising, he said.
The 50-year-old company spent the past eight years expanding into new services after working almost exclusively as a developer in its first four decades. In the last eight years, the company branched out into tenant representation, acquisitions and other services. It went public in 1997 and claims to be the nation’s largest commercial real estate company.
Despite the loss of the Thrifty Car Rental ad account, Ackerman’s revenues thus far in 1998 are up 20 percent, said McQueen. Other new business wins this year include King’s Step golf shoes, software supplier Solarc, Cherokee Casinos and the Colorado Springs (Colo.) Convention & Visitors Bureau.
The shop’s main coup in 1998 was winning the consolidated $60 million Six Flags Theme Parks account following that company’s acquisition by Ackerman client Premier Parks of Oklahoma City.
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