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LOS ANGELES Ace Hardware Corp. has named EMG (Ethnic Marketing Group) its Hispanic agency without a review, the shop said.
EMG, an independent shop in Valencia, Calif., has been talking to the Oak Brook, Ill.-based client about its business for approximately a year and has handled some print projects for Ace. This is the first time Ace has had an ongoing relationship with a Hispanic shop, according to EMG director of new business development Steve Roth.
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