Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
It's a classic scenario: a new marketing leader joins a company and, boom, within a few months launches a review.
Such is the case at MetLife, where new global chief marketing officer Esther Lee is searching for a new lead agency, two months after arriving. The assignment encompasses making ads and planning media buys and represents some $5 million in revenue. And in this case, the incumbent won't have to defy the typically poor odds of retaining an account, as Crispin Porter + Bogusky is not defending.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in