Accounts in Review: KFC Leaves FCB After a Decade-Long Run

The Chicago office of FCB had a long run on Yum Brands' KFC, but after a decade, the fast-food giant is moving on. What's interesting is the new agency, Wieden + Kennedy, isn't known for fast food advertising. The shop does know new KFC chief marketing officer Kevin Hochman from his days as a marketing leader on Procter & Gamble's Old Spice. Wieden also is white hot, with campaigns for TurboTax and Weight Watchers in heavy rotation and a new corporate image assignment from Verizon

Meanwhile, Acer has completed its global creative search, hiring Saatchi & Saatchi in Singapore. Roth Observatory International managed that review. Finally, the making and placement of ads by credit company Elevate is now a family affair. MDC Partners' Assembly has added media responsibilities for the company, 10 months after sister shop Vitro landed its creative account. Annual media spending is around $25 million.