Aaron In Charge At Carroll/White




28-Year-Old Progresses From Intern To Daily Command In 5 Years
ATLANTA–Five years after joining the agency in an entry-level position, Jennifer Aaron has been elevated to the post of executive vice president of Carroll/White Advertising here and will oversee the daily management of the $16 million shop.
The agency departments reporting to Aaron, 28, include account service, media, creative development and accounting.
“This place is like second nature to me,” she said. “There are so many people who have been here longer than me, but it all feels very comfortable.”
Aaron started with the agency as an intern before earning her undergraduate degree in advertising and mass communications at Louisiana State University.
“I hoped that I would end up at Carroll/White,” she said. “I’ve never had a desire to go to a bigger agency.”
The ascension of Aaron is due, in part, to a restructuring of the agency, which ended last year with a $6 million infusion from clients Aaron (no relation) Rents, Fidelity National Bank, Legacy Realty’s Broadwater Bay and Honda Cars of Bradenton, Fla.
By delegating the agency’s day-to-day operations, Aaron said, founding partners Brent Carroll and Jim White can devote additional time and attention to some of the shop’s larger accounts.
“They’re acting as account supervisors on the Aaron Rents and Aaron’s Rental Purchase businesses,” she explained.
The integrated marketing company, which was founded in 1982, specializes in working with organizations in the retail, automotive and real estate markets.
In addition to her oversight of the agency’s operations, Aaron will be working directly with some of Carroll/White’s key accounts as well, including Fidelity, Legacy and Homeland Communities. Her youth is not an issue with top management.
“Jennifer has an extraordinary blend of marketing talents and leadership ability,” according to agency president Carroll. “It’s unusual to have such a young employee serve in this capacity. However, Jennifer has a rare set of talents and our agency will thrive under her guidance.”