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Five Seattle shops are bobbing for the Washington State Apple Commission’s creative and media account.
They are: Cole & Weber/Red Cell, DDB, Foote, Cone & Belding, J. Walter Thompson and Publicis, the client confirmed last week. Sedgwick Rd., which handled the account for 14 years, is not defending it.
The group, based in Wen atchee, named a new president last year. “When they end up with new leadership and want to look at new opportunities, that’s a position an agency doesn’t want to be in,” said Sedgwick Rd.
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