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Five executives at Rubin Postaer and Associates’ interactive unit have defected from the agency to form Atomic PSR.
George Penner and Joseph Shak, who led rp.i since its inception two years ago, have joined Matt Reinhard, vice president and art director at Foote, Cone & Belding, Chicago, to open the Venice, Calif., shop. Additional partners in the startup are Brook Boley, Avery Carroll and Matt Minkin, who also previously worked at Santa Monica, Calif.-based rp.i.
Penner, previously general manager at rp.i,
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