Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
WPP’s Young & Rubicam has won Weight Watchers International’s $45 million account, according to Boston consultancy Pile and Co., which guided the review. The search came down to Y&R and Omnicom’s TBWA\Chiat\Day, both New York, sources said. IPG’s Lowe in New York, the media incumbent, had been eliminated earlier, said sources. The creative incumbent, independent The Seiden Group in New York, did not participate.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in