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Arnold Communications, Mintz & Hoke, Cronin & Co. and Hill, Holliday, Connors, Cosmopulos are among the 1998 Effie Award winners.
The shops will find out at a ceremony in June whether they won a bronze, silver or gold prize, or perhaps the Grand Effie. The awards are given by the New York chapter of the American Marketing Association and measure the effectiveness of ad campaigns.
Arnold has been singled out for the “Drivers Wanted” campaign for Volkswagen of America; Hill, Holliday for its work for Fidelity Investments; Cronin for a breast cancer awareness effort for the Connecticut Department of Public Health; and Mintz & Hoke for a campaign against compulsive gambling for the Connecticut Department of Mental Health & Addiction Services.
–Sarah Jones
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