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BOSTON Bridgestone Firestone has invited four agencies to make final presentations in the review of its broadcast creative and media assignment. Estimated billings are $25 million.
Advancing are independent The Richards Group in Dallas, WPP Group’s Grey in New York, Interpublic Group’s Foote Cone & Belding in Chicago and Publicis Groupe’s Leo Burnett, also in Chicago, according to Pile and Co., the consulting company overseeing the process.
Presentations are slated for mid-July, with a decision expected shortly thereafter.
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