4 Omnicom Shops Pitch Doritos

DALLAS Four Omnicom Group agencies have made presentations to Frito-Lay in a review of the company’s estimated $30 million-plus Doritos account, according to sources.

A decision is expected within a month, sources said.

Incumbent BBDO in New York is defending against DDB in Chicago, GSD&M in Austin, Texas, and Goodby, Silverstein & Partners in San Francisco, sources said.

Doritos spent $30 million on ads in 2004 and nearly that much through November 2005, per Nielsen Monitor-Plus.

Agency and client executives either could not be reached or declined comment.

Plano, Texas-based Frito-Lay, part of PepsiCo, consolidated all of its advertising work at Omnicom shops in 1998.