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NEW YORK T. Rowe Price is shifting its $35 million account to WPP Group’s J. Walter Thompson, the client confirmed.
The move comes in the wake of WPP’s August acquisition of Cordiant Communica-
tions Group, parent of the mutual fund company’s former agency, Bates.
“The people who worked on our account are being absorbed by [JWT],” a T. Rowe Price representative said. “We’re quite happy with them and decided to stick with them.” Dany Khosrovani, the Bates executive vice president who oversaw the account, will continue to manage it at JWT.
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