3 Vie for Tinted Lens Company's $80 Mil. Account

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Tatham Among Contenders for Consolidated Global Business
CHICAGO–Three agencies are in contention to be Transitions Optical Inc.’s global agency of record, an account with billings sources estimated at $80 million.
Euro RSCG Tatham, Chicago, Saatchi and Saatchi and Young and Rubicam, both New York, are leading the pitches for their global networks, sources said.
The client’s vice president of strategic marketing, Fady Sahhar, would not confirm the contenders. He said a decision is expected by May 1.
“We’re looking for agencies that can operate on a global basis,” he said.
The Pinellas Park, Fla.,







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