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NEW YORK New York City is seeking an ad agency to help it top 50 million annual visitors by 2015, sources said.
Some 43 million tourists are expected to visit New York this year, so a 16 percent increase is needed if the city is to reach that goal.
Three agencies have emerged as finalists, sources said. They are: Havas’ Arnold, Interpublic Group’s Lowe and Bartle Bogle Hegarty, which is 49 percent owned by Publicis Groupe. The shops, all pitching from their offices here, have been briefed and are slated to make final presentations in late November.
Estimated
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