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NEW YORK Three agencies are awaiting a decision in the review for creative duties on Novartis’ Elidel account, sources said.
The East Hanover, N.J., client in September heard pitches from the incumbent, WPP Group’s Quantum Group in Parsippany, N.J.; and Omnicom Group’s Merkley Newman Harty & Partners and Interpublic Group’s Deutsch, both New York, sources said. A decision is expected in two weeks.
Quantum launched the first ad campaign for the prescription skin cream to treat eczema in March.
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