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NEW YORK Three agencies have emerged as finalists in a review of creative advertising duties on Gold’s Gym.
A client representative identified the shops as Publicis Groupe’s Publicis & Hal Riney in San Francisco, Omnicom Group’s Zimmerman in Fort Lauderdale, Fla., and Havas’ McKinney in Durham, N.C.
The finalists emerged from a field of five agencies that client executives had visited, according to sources. Next up are briefings and work sessions.
Final presentations are slated for early May at the client’s headquarters in Dallas, a representative said.
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