Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Grey Global Group has bested Interpublic Group’s Campbell-Ewald for Kmart’s $270 million account, the client has confirmed. The two agencies made final presentations on Friday.
Incumbent TBWA\Chiat\Day in New York resigned the business late last month amid legal disputes that involved claims of unpaid bills to the agency. The matter has been settled out of court.
The pitch came down to Campbell-Ewald, Warren, Mich., and Grey in New York after an earlier round eliminated Doner, Southfield, Mich.;
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in