The 2010 Watch List

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A quick look at the 10 executives poised to break into next year’s Mediaweek 50
as well as those facing new challenges/opportunities.

1. Chase Carey, COO, News Corp.
The longtime aide de camp to Rupert Murdoch is coming back to the fold after running DirecTV successfully. Can he become the heir apparent to the sprawling News Corp. empire?

2. Mel Berning, executive vp, national ad sales, A&E TV Networks
The former MediaVest buyer has stewardship over two high-end reach vehicles in A&E and History, which together pull in more than $700 million in ad sales revenue; new acquisition Lifetime adds another $605.1

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