2 Studies Slam Ads’ Effects On Kids

The Kaiser Family Foundation last week released a report on childhood obesity that lays some of the blame on advertising , days after an American Psychological Association study that concluded advertising to children is “inherently unfair” because kids process ads “uncritically.” The Kaiser study singled out SpongeBob Cheez-Its, Hulk pizzas and McDonald’s/Disney Happy Meals, among others. The APA report recommended that the government regulate ads directed to kids under age 7 or 8.