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If the commercials of Super Bowl 50 felt a little underwhelming—with lots of good ads but few great ones—now there's some data to back up that feeling.
As of Monday morning, the 10 most viral ads from the telecast had been shared online almost 2.9 million times, according to data from Unruly. That's a 36 percent decrease from 2015, when the top 10 had generated almost 4.5 million shares by the same point. This despite at least as many brands releasing their ads online ahead of the game.
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