Gotham has landed creative duties on 1-800-OK Cable, a consortium of cable television operators in New York, New Jersey and southern Connecticut, the cable provider has confirmed.
The consortium consists of Cablevision and Time Warner, for which Gotham already works. The New York shop handles creative duties on TW’s efforts to reach Hispanic consumers — an assignment that dates back to last year.
The OK Cable work was awarded after client executives met twice with the Interpublic Group agency: first to check credentials, and then to assess the shop’s views on potential marketing strategies, according to Peter McGuinness, Gotham’s CEO.
The agency’s first work is expected in April.
Gotham is the Englewood, N.J.-based OK Cable’s first lead creative shop. In the past, OK Cable used agencies and production companies on a project basis. Previous campaigns touted the bundled offerings that cable companies provide — from television programming to Internet connectivity and telephone service.
Major media spending totaled $13 million in the first 11 months of 2009 and $17 million in 2008, according to Nielsen. Those figures don’t include online spending.
Other Gotham clients include Maybelline, Hitachi, Sony Ericsson and Best Western.