GSD&M, ACE Raise Their Aim

DALLAS GSD&M is breaking a television spot today for the American Council on Education that seeks to build support for increased funding of higher education.

In addition to TV, the campaign will include print and radio advertising. Operating under the tagline “Solutions for our future,” the multi-year effort is designed to show the practical importance of colleges and universities in the lives of Americans.

“Our approach in the ‘Solutions’ effort is to use humor to communicate our sense of purpose and go against the stereotype that higher education takes itself far too seriously,” said Roy Spence, president and founder of GSD&M in Austin, Texas.