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“Advertising Week began with a phone call in the summer of 2002,” recalls Matt Scheckner, one of the event’s founding fathers and its current executive director. “The 4A’s Value of Advertising Committee was looking for a big idea to try to help move the needle on some big issues, like attracting young talent and how the industry is perceived overall.”
In September 2004, the first Advertising Week was born. “The program was much, much smaller than it is now,” Scheckner says.
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