Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
April Fools' Day is one of my favorite advertising holidays. It's a magical day when brands manage to be smart, relevant and amusing on their smallest budgets of the year. It's a lesson we could all learn, year round.
With a few exceptions like Google (including YouTube), Virgin and ThinkGeek, which have practically built the day into their business model, most brands are tossing a pittance of their marketing budget toward a daylong prank, just for the fool of it.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in