View Post Morning Shows | Ratings Week of Nov. 27 Morning Show Ratings: GMA Regains Top Ranking in Total Viewers, While Today Remains No. 1 in A25-54 By Mark Mwachiro on Dec. 5, 2023 - 2:04 PM All morning shows experienced post-holiday blues as they all had week-to-week declines in both categories compared to the previous week.
View Post Morning Shows | Ratings Week of Nov. 20 Morning Show Ratings: Macy’s Thanksgiving Day Parade Lifts NBC’s Today to Weekly Win By Mark Mwachiro on Nov. 29, 2023 - 1:29 PM A long holiday week means retitled and specialed telecasts of GMA, Today, and CBS Mornings are excluded from this week’s Nielsen ratings averages.
View Post Morning Shows | Ratings Week of Nov. 13 Morning Show Ratings: GMA and Today Continue to Split First Place Honors, Lose Viewers From Prior Week By Mark Mwachiro on Nov. 21, 2023 - 10:22 AM Meanwhile, CBS Mornings was the only morning show to register week-to-week gains in the A25-54 demo
View Post Morning Shows | Ratings Week of Nov. 6 Morning Show Ratings: GMA and Today Continue to Split First Place Honors By Mark Mwachiro on Nov. 14, 2023 - 3:02 PM CBS Mornings delivered its largest average audience since the week of Aug. 28.
View Post Morning Shows | Ratings Week of Oct. 30 Morning Show Ratings: GMA and Today Continue to Share Ratings Crown By Mark Mwachiro on Nov. 7, 2023 - 1:46 PM There was good news for all three morning shows--including CBS Mornings--as they posted week-to-week gains in both measured demos.
View Post Morning Shows | Ratings Week of Oct. 23 Morning Show Ratings: Today Remains No. 1 in Adults 25-54, Gains Viewers From Prior Week By Mark Mwachiro on Oct. 31, 2023 - 4:31 PM Good Morning America, meanwhile, was the only morning show to average more than three million viewers this past week.
View Post Morning Shows | Ratings Week of Oct. 16 Morning Show Ratings: GMA, Today Split First Place Amid Israel-Hamas War and House Speaker Vote Drama By Mark Mwachiro on Oct. 24, 2023 - 3:30 PM CBS Mornings also had a strong performance, as it was the only morning show to grow in total viewers and Adults 25-54 demo from the week prior.
View Post Morning Shows | Ratings Week of Oct. 9 Morning Show Ratings: GMA and Today Split First Place During Busy News Week By Mark Mwachiro on Oct. 17, 2023 - 4:25 PM The busy week benefited NBC's Today more than its competitors, as it was the only morning show to see week-to-week gains compared to the previous week.
View Post Morning Shows | Ratings Week of Oct. 2 Morning Show Ratings: GMA and Today Continue to Split First Place By Mark Mwachiro on Oct. 10, 2023 - 3:28 PM Meanwhile, GMA was the only morning show to register week-to-week gains in total viewers and the A25-54 demo.
View Post Morning Shows | Ratings Week of Sept. 25 Morning Show Ratings: GMA and Today Start New TV Season by Splitting First Place By Mark Mwachiro on Oct. 4, 2023 - 10:17 AM NBC's Today kicked off the new broadcast season by delivering its biggest A25-54 demo win in 44 weeks.