Mind the Gap: NBCU’s Burke Looks to Make Waves in the Upfront
After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV [...]
Weak Debut for Frosh Shows Dampens Q4 Scatter Chatter
While the Nielsen ratings for the first two weeks of the new broadcast season likely left a few network executives scrambling to get their Xanax refilled, the advertising marketplace itself [...]