How can you focus your mobile campaigns on your highest value customers?
Marketers are paying greater attention than ever to Lifetime Value (LTV) and nowhere is this more important than in mobile marketing, where an increasingly competitive marketplace requires constant measurement and optimization. A new study by AppsFlyer in cooperation with Facebook, “Lifetime Value: The Cornerstone of App Marketing” takes an in-depth look at the challenges of the mobile app economy in 2018. Its findings are based on a detailed analysis of $2.4 billion in revenue generated by mobile marketers in early 2018.
DOWNLOAD THE APPSFLYER/FACEBOOK REPORT, “LIFETIME VALUE: THE CORNERSTONE OF APP MARKETING.”
Here’s the good news. Revenue from app marketing is up 80 percent since 2016 despite growing challenges. By understanding LTV, the savviest marketers are optimizing their strategies. For instance, by timing re-engagement to the LTV curve, mobile marketers are propelling revenue growth by using targeted offers and revenue-related messaging to help apps generate more business from the average user.
With the rise in importance of paid mobile app traffic (and a decrease in organic traffic), measuring and acting on LTV can be the difference between success and failure. Make sure you’re ready to succeed.
