The California Consumer Privacy Act (CCPA) takes effect in January 2020, but many brand marketers are still unclear about details of the privacy regulation. Jessica Lee, co-chair of privacy, security and innovation at law firm Loeb & Loeb, used her NexTech breakout session to review the CCPA and provide an update of new amendments that will impact brand marketers. In the above video, she examines the three critical questions that all organizations will need to answer before the legislation goes into effect and provides concrete next steps for preparing.
