NexTech: 4 Things You Need to Know Before You In-House Your Programmatic


Have you considered bringing your programmatic ad buying in house? Many brands are evaluating their options. At NexTech, Vivian Nantembe, VP of direct sales at Xaxis, and Nishant Desai, Xaxis’s director of technology and partnerships, laid out the four programmatic pillars marketers need to focus on to free themselves from the noise. They go into the details of tech, data, quality supply and AI in the above video, and make the case for finding the best talent to manage each one.lai