There’s a reason New Yorkers think they’re the center of the world. They are. The Big Apple and the surrounding metropolitan area have more people, more spending power and definitely more great pizza than anywhere else in the U.S.
But New Yorkers are a unique, unpredictable crowd and reaching them with your brand message takes a new kind of toolkit. Our new ebook, “The Empire State of Advertising” provides detailed insights on the data-driven platforms you need to get impressions and drive impact no matter where your audience is.
Download the complete ebook “The Empire State of Advertising.”
The guide highlights the ins and outs of targeting an audience whose economic power is roughly the size of South Korea’s gross domestic product. Reaching the thousands of unique personalities in the New York DMA requires brands to take an approach that leverages traditional linear TV, addressable TV, on-demand channels and IP targeting. Case studies highlight what marketers need to know to flip the script on their campaign strategies.
Ultimately it comes down to this: New York is diverse and massive, and you need to study the people and platforms to hit the audiences your brand needs. Download the guide to learn how.
