Brad Hiranaga, Good Health and Well-Being

With over a hundred brands across 30 categories, General Mills is well regarded as a company families can trust, but Brad Hiranaga and his team want to be a global force for good in three ways: by reducing hunger, having a positive climate impact and building community. For Hiranaga, that’s more than a marketing tagline. “What I’m excited about is that I’m seeing more ideas come forward as ‘marketing ideas’ but are actually ‘force-for-good’ ideas,” he says.