Adweek Announces New Co-Leadership Roles for Editorial

Lisa Granatstein and Stephanie Paterik to lead Adweek’s editorial direction

NEW YORK (April 29, 2019) — Adweek, the leading resource for the brand marketing and advertising community, today announced new roles for the leaders of its editorial team with Lisa Granatstein and Stephanie Paterik taking the helm. In their respective roles, Stephanie Paterik, Executive Editor, will oversee newsroom operations including editorial coverage and strategy. Lisa Granatstein, Editor, Senior Vice President, Programming, will lead Adweek’s event programming and award-winning magazines. James Cooper will transition from Editorial Director to Editor-at-Large, continuing to work with Adweek on key special projects.

Left: Lisa Granatstein, 
Editor, Senior Vice President, Programming; Right: Stephanie Paterik, Executive Editor

“Jim has been a steadfast steward of the Adweek brand and a defining influence in shaping our company’s legacy,” said Jeff Litvack, Adweek’s Chief Executive Officer. “We are grateful for his many years of leadership and look forward to continuing to work with him in his new role.”

Jeff Litvack added, “Adweek is fortunate to have executives like Stephanie and Lisa to take on the mantle of guiding Adweek’s editorial. Over the past two years, I have had the privilege of working closely with Stephanie and Lisa, and each has distinguished herself as an exceptional leader and visionary. As part of Adweek’s editorial board, they have guided our coverage and programming to new heights, most recently leading Adweek to be selected as a Webby honoree, and I couldn’t be more excited for the next chapter of Adweek under their leadership.”

This co-leadership model enables Adweek to continue its trajectory of unprecedented successes, including the launch of our brand leadership councils, expanded event and education programs, rebirth and reimagination of Brandweek, and creation of Adweek’s award-winning visual storytelling team. Paterik and Granatstein will now report to Litvack.

Paterik began her tenure at Adweek as a senior web editor in 2015 and has held her title as managing editor for the past two years, overseeing a staff of more than 40 editors, reporters, artists and video producers. Under her leadership, the newsroom grew its digital properties, integrated its print and digital teams and implemented innovative new practices to optimize communication and collaboration. She also was instrumental in creating the Adweek Visual Newsroom, the award-winning department that revolutionized the way the brand presents content to its audience, and relaunched Brandweek as a quarterly publication. Prior to Adweek, she covered the retail and travel industries as a business reporter.

A dedicated steward of Adweek since 2011, Granatstein’s position within the company has evolved from Managing Editor to Editor, SVP, Programming, overseeing print as well as bolstering Adweek’s brand marketing community via tentpole events such as Brandweek, the Women Trailblazers Council and solidifying Adweek’s thought leadership position with Adweek’s Elevate series. Granatstein is the recipient of Folio’s 2019 Top Women in Media Award. Earlier in her career, Granatstein spent several years covering digital transformation for Mediaweek and Time magazines.

Cooper, whose career at Adweek began 21 years ago, has been at the helm of the editorial team for the past eight years, guiding the brand’s voice and breadth of coverage through many changes while solidifying its status as the leading provider of news and insights serving the marketing and advertising community. In his new role he will continue to advise the organization and work on special projects while exploring new opportunities to impact the industry.

“After 21 years at Adweek and 8 years as its Editorial Director, I’ve decided to transition out of that role to pursue new paths in the wonderfully transforming media, advertising and marketing ecosystem,” said Cooper. “I am very pleased to be able to continue working with Adweek on a special project basis as the brand enters this new chapter under the leadership of my longtime colleagues Lisa and Stephanie.”

The new team structure was announced as Adweek prepares for the advertising industry’s busiest season, beginning with its annual NewFronts issue released today. The organization is also planning a new advertising technology event, NexTech, for July 24-25 in New York City, and will be hosting the second annual Brandweek summit Nov. 3-6 in Palm Springs, Calif., with many other events planned throughout the year.

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