In its first acquisition since being acquired by Shamrock Capital in June, Adweek announced the purchase of Target Marketing and Publishing Executive from NAPCO Media. Terms of the transaction were not disclosed.
The acquisition expands Adweek’s market leadership in publishing and performance marketing and brings an additional 200,000 first-party insights to Adweek’s proprietary audience database. The acquisition also includes the leading publishing technology summit FUSE Media, an invitation-only event that brings together leaders from media and technology to connect and exchange ideas.
Adweek is a critical resource for professionals in the marketing and advertising industry. As the industry continues to evolve and be transformed by technology, Adweek is focused on connecting more deeply with its audiences and communities. With the acquisition of these venerable brands and audiences, Adweek will launch two new verticals around Publishing and Performance Marketing.
“This acquisition will help accelerate the strong growth that Adweek has been experiencing by expanding our reach and our depth of audience with key constituencies in the brand marketing ecosystem,” said Adweek CEO Jeffrey Litvack. “Our focus is on delivering targeted, curated communities through deeper insights and high-caliber experiences, and this is just the beginning.”
“We couldn’t think of a better home than Adweek for the community of publishing and marketing professionals that we have nurtured over the last five decades,” said NAPCO Media President Dave Leskusky. “We were looking for a buyer committed to these renowned brands and developing engaging content for these communities. Adweek’s scale and commitment to innovation for clients and audiences alike will provide a bright future for Target Marketing and Publishing Executive.”
Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek’s award-winning coverage reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
NAPCO Media is the premier information source for the printing and packaging, retail, non-profit, and promotional products industries. Founded in 1958, its mission is to build community between its audience and clients through integrated media programs, research, video services, events, marketing services, and e-learning.