Pranav Yadav

In his role with neuromarketing ad-tech company Neuro-Insight, Yadav takes the power corporations have in shaping the world seriously. “In the past, kings and queens may have controlled culture,” he said. “Today, that power—and responsibility—sits with businesses as they control the myths and the stories that we consume.” A principal player in building the neuromarketing industry and advising companies on making connections with consumers, Yadav focuses as much on human development as he does on the bottom line.