Michael Schoen, VP/GM, Marketing Solutions, Neustar
Deterministic vs. Probabilistic: A Case of Mistaken Identity
Identity is not a cookie, a device ID or an email address. Applied effectively, identity provides a 360-degree view of the consumer no matter what device they’re using.
8 Steps To Build a Customer Intelligence-Based Data Plan
It’s impossible to open any industry trade publication these days and not see a headline about data.