• NEWS
    • Agencies
    • Brand Marketing
    • Creativity
    • Digital
    • Inside the Brand
    • Programmatic
    • Retail
    • TV / Video
    • FEATURED
    • Ad of the Day
    • Adweek 2020: A Comprehensive Look at Political Branding
    • Diversity & Inclusion
    • First Things First
    • Op-Eds
    • Partner Experts
    • Privacy Guide
    • The Big Game
    • Sponsored Content
  • EVENTS
    • FEATURED
      • Challenger Brands
      • March 4th-5th, 2020
        New York, NY
    • COMING SOON
    • Adweek Arc Awards
    • Adweek Experiential Awards
    • View All Events
  • WEBINARS
    • FEATURED
      • How Contextual Advertising Can Make Your Data Privacy Woes Go Away
      • Wed., Jan 22, 2020
        1 PM ET
    • COMING SOON
    • The 4 Essential Elements of Data-Driven Marketing
    • 7 Ways to Maximize Brand Impact Using Social Analytics
    • View All Webinars
  • CONNECT
    • Agency Memberships
    • Contact Us
    • Editorial Calendar
    • Event Calendar
    • Frequently Asked Questions
    • Group Subscriptions
    • Media Kit
    • Newsletters
    • Press Announcements
    • ADVERTISE WITH US
    • Brand Awareness
    • Lead Generation
    • Partner Experts
    • Sponsored
    • Thought Leadership
    • ADWEEK NETWORK
    • AgencySpy
    • Social Pro Daily​
    • TVNewser
    • TVSpy
  • YOUR CAREER
    • SHARPEN YOUR SKILLS
    • Institute for Brand Marketing
    • ADWEEK JOBS
    • Find a Job
    • Post a Job
    • Unlimited Job Postings
My Account Log Out Sign In Subscribe

Gaston Legorburu

Superman standing in front of a lit storefront that reads Shop.

Brands Need to Stop Trying to Play Hero

Illustration: Miguel Montaner
By Gaston Legorburu
|
April 15, 2014

Popular Now

  • 1
    Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward
  • 2
    TBWA’s Walter Geer Wants to See More Focus on Older Ad Pros
  • 3
    A Horde of Morty Robots Learn About Flavor Stacking in Pringles Super Bowl Teaser
  • 4
    Will Harry and Meghan Build the World’s Most Valuable Brand?
  • 5
    The 25 Best Ads of 2019
  • About
    • Contact Us
    • Media Kit
    • Editorial Calendar
    • Sponsor Content
    • Jobs
  • Subscriptions
    • Subscription Options
    • Digital App
    • Newsletters
    • Frequently Asked Questions
    • Customer Service
  • Awards / Honors / Events
    • Awards and Honors
    • Adweek Events
    • Webinars
    • On-Demand Webinars
    • Trophies / Awards / Seals
  • Publications
    • Adweek Network
    • RSS
    • Backissues
    • Reprints / E-Prints
  • © 2020 Adweek, LLC. - All Rights Reserved
  • About Adweek
  • Contact Us
  • Terms of Use
  • Privacy Policy
Clickable icon to open social sharing icons
Clickable icon to share the page on Facebook Clickable icon to share the page on Twitter Clickable icon to share the page on LinkedIn Clickable icon to share the page on Facebook Messenger Clickable icon to share via Email Clickable icon to share via Email
Clickable icon to share via Email