Scott McCorkle


This is a Profile

5 Times the Next Big Thing Failed to Kill the Last Big Thing

Digital

One of my favorite debates in digital marketing goes like this: When will email be replaced by (fill in the blank)? Or when will brands stop using SMS? Even the [...]

This is a Profile

3 Market Forces to Master in the Pursuit of the Individual Customer

Brand Marketing

"A person isn't who they are during the last conversation you had with them—they're who they've been throughout your whole relationship." —Rainer Maria Rilke